OUR IMPACT THESIS
Why MAÏA is ready to scale up
Why now
Malaria cases are on the rise again: 9 million more cases between 2023 and 2024.
Current tools leave the evening unprotected.
The evening moisturizing care offers an entry point already present in households.
Why us
Over a million jars sold in West and Africa.
Profitable since 2024, with a lean team.
Scientific credibility and over 10 years of field experience.
Why this model
Regular use, as it is part of families’ daily routines.
An affordable product manufactured in Africa.
Three complementary distribution channels: retail, agents, and NGOs.
+1M
sold jars
Proven traction
+1,400
points of sale
+500
community agents
11
authorized countries
35
countries covered by the patent
98%
of regular use by customers
A sustainable business model
Innovation
R&D and patented formulas
Production
Outsourced to African manufacturers
Logistics
Stocks and cross-border flows
Marketing
Awareness and trial offers
Distribution
Distribution
Proof of adoption : in a randomized trial at the University of Paris-Dauphine (3,000 households, 2023), a half-price offer doubles the number of first-time users, and household usage nearly doubles in three months.
They supported us
Over $1M raised since 2013, and 7 engaged business angels
An experienced team
Franck Langevin
Co-founder / President
Gérard Niyondiko
Co-founder / CEO
Franco-Burkinabé entrepreneur based in Africa for 10 years, with over 15 years of experience in marketing and product development in high-tech. A graduate of Stanford, Dublin City University, and NEOMA Business School, he has also organized TEDx conferences. He drives the vision, fundraising, international development, and brand strategy of MAÏA.
Scientist and social innovator of Burundian origin, based in Burkina Faso for over ten years. Holder of a master's degree in water and sanitation from the 2iE institute, former chemistry teacher and technical director in the industry, he has also led community projects and worked in NGOs. As the general director, he oversees R&D and procurement, and ensures the efficiency, safety, and quality of MAÏA.
LET'S EXCHANGE
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Detailed presentation, financial statements, and financing plan will be sent to you after an initial exchange.